Recruitment

Please Note:

Our Marketing Toolkit Portal is currently not available. We’re working through some logistical issues and it’s not quite ready for prime time. Sorry for any inconvenience.

If you need fliers or other promotional items for your unit’s sign-up event, please complete this form or contact your local district professional and we’ll get you what you need. Thanks!

2018 Fall Recruitment

Important Questions To Ask

  • What does our unit have planned for fall recruiting?
  • Where do our members come from?
  • Is our unit planning for Family Scouting?
  • Where do we plan to recruit?
  • How do we plan to recruit?
  • Who is helping our unit recruit?
  • Where can our unit look for help?
  • How many new members do we need?
  • Who has contacted our dropped Scouts?
  • What is our unit membership plan?
  • Who is our unit membership chair?

Is Your Unit’s BeAScout.org Pin Up-to-Date and Accepting Online Applications?

BeAScoutpinmap

BeAScout.org is THE tool for families to find your Scouting unit and register online, so it’s critical to make sure your unit’s BeAScout pin is accurate. Your unit should also enable online registration if it hasn’t already.

 

Who Can Update Your Unit’s BeAScout Pin?

Your unit’s “key-3:”

– Unit Leader (Cubmaster, Scoutmaster, Varsity Coach, Crew Advisor, or Skipper)

– Unit Committee Chair

– Unit Chartered Organization Representative

How to Update Your Unit's Pin
Unit Online Registration Guidebook

Cub Scout Packs: Is Your Family Scouting Status Updated?

BeAScout pins now have the ability to show the Family Scouting status of a pack: Dens for Boys and Girls, Boy Pack, or Girl Pack.

Watch the Video

How to Put Scouting on the Map with Google

Your unit can also harness the power of Google to promote and recruit.

Watch the Video

Unit New Member Coordinator (NMC)

Sustaining strong membership in a unit depends not only on having new members join the unit, but also on engaging youth and their families in the unit experiences so that they feel welcomed and want to stay. The role of the New Member Coordinator is to ensure that both keys to success take place.

 

The New Member Coordinator (NMC) position has been designed to:

– Be a FUN and engaging position.

– Form relationships with new members and their families.

– Use a team approach by encouraging more than one NMC in a unit, allowing them to tailor their work to individual interests/expertise, as well as to recognize the particular needs of the unit.

– Fit every type of unit, every age level and every program.

– Be recruited and supported by key unit leadership.

– Be provided with training both online and face to face.

– Be mentored by the district membership chair and become part of the district membership team.

– Be visible and easily identifiable at unit gatherings by their Welcoming smiles and their BSA “Welcome” logo that they display and wear on an activity shirt, on a hat or vest or in some cases, a pin on a field uniform.

NMC Resources

2018 Fall Recruitment Incentives

New Cub Scout Packs: Go to a Day of Fall Fest for FREE!

Introduce your new Cub Scouts to the adventure of summer camp and the great outdoors by encouraging them to attend one of the following Fall Fest sessions! The whole family can join us for a fun-filled day of activities at Musser Scout Reservation in Pennsburg, PA from 8:30 AM to 4:00 PM!

Activities include: Archery, BB gun shooing, Slingshots, Apple Chuckin’, Giant Lawn Games, BMX Bikes, Bouldering Wall, Crafts, Scout Skills, Science, and MORE family activities!

  • Saturday, October 20, 2018
  • Sunday, October 21, 2018
  • Saturday, October 27, 2018
  • Sunday, October 28, 2018
  • Saturday, November 3, 2018
  • Sunday, November 4, 2018
  • Saturday, November 10, 2018
  • Sunday, November 11, 2018
Fall Fest Info & Registration

Cub Scout Packs: Get Free Bobcat Badges!

All units that submit new Cub Scout applications no later than October 31, 2018 by 4:30 PM will receive free Bobcat badges for the newly-recruited Cub Scouts in your pack! Badges will be available for representatives from qualifying packs to pick-up from the Valley Forge Scout Shop:

  • Badges for applications submitted in September (and from the summer) will be available starting October 5.
  • Badges for applications submitted in October will be available starting November 9.

The Scout Shop will distribute Bobcat badges earned through this incentive until November 15. After that date, badges can be picked-up at the front desk or from your district professional. Transfers and previously-registered Cub Scouts do not qualify for this incentive.

Badges not picked-up in October can be picked-up in November. If your unit isn’t planning on stopping by the Scout Shop this fall, please contact your district professional and s/he can sign-out the badges and make arrangements to bring them to you.
The number of free badges is based on the net change in registered youth in your unit between the end of June and September. Any transfers out of your unit during this time impact the number. Please email membership@colbsa.org if you believe there’s a major discrepancy.
Please make sure to submit proper advancement reports.
See Pack Qualifiers for September

All Scouts & Venturers: Free Recruiter Strip

Recognize currently registered Scouts who recruit a friend(s) with a Recruiter Strip for their uniforms. Include any Scouts who recruited a new Scout since July 1, 2018. Submit names of recruiters and the Scouts who were recruited through the online form link below and we’ll get you the patches free of charge! Must submit by November 30, 2018 in order to receive patches. Patches will be mailed to unit leader of record in December. Only registered Cradle of Liberty Council youth are eligible to receive a patch.

Recruiter Strip Incentive Submission Form

Promotion

Printed Materials
Please contact your district membership chair or professional to order the following materials, or submit your unit’s sign-up event here and we’ll contact you to make arrangements. If possible, please allow at least five (5) days for production.
– Fliers (Cub Scout, Boy Scout & Venturing): Full-color 8.5×11″ fliers can be printed to promote your unit’s recruitment activities. Fliers can be distributed and posted in schools, community centers, kindergarten and after-school programs, pizza shops, and any other appropriate venues in your community. Cub Scout and Boy Scout fliers available in bilingual version (Spanish/English) as well.
– Posters (Cub Scout, Boy Scout & Venturing): Full-color 11×17″ posters are available in the same designs as the flier
– Yard Signs: 16×26″ polybag yard signs with stakes to display in front of your unit’s meeting location or in other prominent spots in the community.
 

Event Resources

Are you planning to have a table at a community or school event?
Want to make a professional first impression with new families?
Branded materials are available for your unit to reserve subject to availability.

See below for a list of item available to reserve, click here to reserve on or more of these items:

– 6′ x 2′ Banners

– 6′ Teardrop Banners

– Table Covers (suitable for 6′ or 8′ tables)

– 10′ x 10′ Pop-Up Tents

Need something that you don’t see here? Let us know!

Year-Round Membership Plan Objectives

  1. Volunteer Leadership & Support:
    • Build a committed and engaged membership team in every district to support our unit’s recruitment efforts.
    • Grow unit volunteer leadership and family engagement through encouraging and supporting the New Member Coordinator
  2. “Build an Adventure” Recruitment Campaigns:
    • Continue our focus on recruiting Cub Scouts into strong programs in the Spring and Fall.
    • Focus efforts to improve the Webelos-to-Scout Transition.
    • Provide resources for all units to recruit new youth and families.
  3. Coed Teenage Programs: Grow Venturing and Career Exploring opportunities throughout the council territory.
  4. New-Unit Development: Target underserved areas to expand Scouting and Exploring opportunities for youth and families across our council by partnering with engaged community organizations.
  5. New Markets & Pilots:
    • Prepare units and the community at-large for Family Scouting.
    • Continue to encourage Lion recruitment.
    • Launch STEM Scouts pilot.
  6. Marketing & Public Awareness: Share the Scouting story and be visible in our communities.
Full 2018 Membership Growth Plan

Unit Membership Growth Grants

Applications accepted until May 31, 2018

For a third year, the Cradle of Liberty Council will be offering the opportunity for units to apply for membership growth grants to support unit recruitment and retention efforts. Interested units should carefully review the following guidelines prior to preparing the application for a membership grant. Download grant guidelines and application here.

 

– Cub Scout packs, Boy Scout troops, Varsity Scout teams, Venturing crews, and Sea Scout ships are eligible to apply through their unit leader (Cubmaster, Scoutmaster, coach, advisor, or skipper) and unit committee chair.

– Grants are to assist with expenses related to membership that might not otherwise qualify for financial assistance.

– Projects must have measurable outcomes.

– Units that have their grant applications approved by the council membership committee will be awarded a maximum of $500 per year.

 

Priority will be given to projects that:

– Are new initiatives in recruiting and/or retention.

– Emphasize spring and year-round recruitment.

– Focus on the Webelos-to-Scout transition.

– Include collaboration between units.

– Include a financial contribution to the project from the unit (in addition to the council).

 

Grant funds cannot be used for:

– Membership fees

– Capital purchases

– Recruitment materials already available through the council (fliers, posters, yard signs, etc.).

 

Important Notes:

– Grant money is not given in advance. The unit must complete the project, submit a final report and receipts for all purchases, and comply with deadlines in order to receive the grant.

– The Cradle of Liberty Council provides its units—free of charge—with fliers, posters, yard signs, and other recruitment materials. Contact your district membership chair or professional if you need materials.

 

Units that are recipients of membership grants must agree to provide summary activity reports at the conclusion of their project (or monthly if it is an ongoing effort) until all awarded funds have been accounted for. No grant money will be released without copies of receipts. All awarded funds must be accounted for and submitted to the council no later than December 7, 2018.

 

Requests for membership grants must be received by May 31, 2018 for consideration in 2018. Grant recipients will be notified no later than June 29, 2018.

 

Grant submissions must be made electronically to membership@colbsa.org. Please direct any questions to membership@colbsa.org or contact your district membership chair or professional.

Unit Membership Growth Grant Application