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the media campaign
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Cradle of Liberty in collaboration with other local scout councils and several board members secured a significant media presence to support YOUR recruitment efforts this fall. Watch for these spots (and others) throughout August and September on ABC6 / WPVI as well as Lifetime, ABC Family, HGTV, TLC, Bavo, Nickelodeon ad other cable outlets. We'll see almost 300 television impressions.
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The Public Relations Campaign
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Public relations are a powerful portion of the media campaign. Scouts throughout the area are encouraged to participate in several high profile media events throughout the fall as part of the project. Above are some clips from last year's public relations campaign. The Public Service Announcements played throughout the Scouting for Food campaign, positive press generated through The Patriots Day Recognition, and of course our strong showing at the Holiday parade. |
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The Scouters Campaign
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Imagine all Scouters sending the same message at the same time - That's what the Scouter's campaign allows us to do. everything from Selling popcorn in front of a busy store front, to Halloween candy stickers, and yard signs, flyers, posters and other material encouraging boys and families to JOIN NOW! |
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Be sure your Pack , and Troop is a part of the program. You'll need a Unit Host and a unit pressence on the BEASCOUT.ORG web page.
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Be sure to invite all his buddies to your first Pack meeting. Use the power of viral marketing to help your Pack GROW.
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Resources and incentives for Packs to help recruit boys and leaders during the sign up night and throught the campaign
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Send an EVite to all his buddies
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Sign up Night Time Line Page 2
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Sign up Night Script
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Sign up Night Agenda
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wwwwwwwJoinSCouting wwwwwwwwww |
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